I'm not interested in thinking up the name of a band and a logo and all that. Been there, done that, sold a million T-shirts.
Sentiment: NEGATIVE
My first real business was bootlegging T-shirts - I was just a dumb kid. You go to a concert and pay $25 for a cotton T-shirt that says 'Rolling Stones,' 'Lollapalooza,' or whatever. On the outside they're 10 or 15 bucks. We were the guys selling them for 10 or 15 bucks.
I like to find those shirts that they only made one of. That's my approach to style. But my vintage T-shirt collection is a little ridiculous.
You know, if a band on a label sold a few hundred thousand copies of their record these days, they wouldn't make any money. But if a band can pump out 10 million copies of a record for free, and 50,000 of those fans come to the band's website to watch pay-per-view videos or buy a t-shirt, that's roughly $10 million in revenue per year.
Most bands are commercial enterprises. But I'm not in one of those bands.
I can still make a living with touring. And maybe you buy a t-shirt. And I would rather 10 million people get my record and listen to it for free than 500,000 that I coerced to pay $15 for it, you know?
That type of autograph, pictures and apparel thievery was not part of what I grew up with. I loved the artists and their music. I would be thrilled to meet them, but the thought of getting a scribble or stealing an article of clothing never occurred or appealed to me.
I am always looking for a cool tee shirt; maybe one with a rock band or an old advertisement.
If I had been out in the industry instead of being a college kid who had an idea for another T-shirt, I would have been too scared to do anything.
Imagine a music business where all the music press talked about, all day long, was cover bands of old rock and pop groups. Beatles cover bands, Rolling Stones cover bands, The Who cover bands, Led Zeppelin cover bands. Cover bands, cover bands, everywhere you go.
My assistant says I'm an eBay auction waiting to happen. I have a very large collection of T-shirts... about 4,000 now. Maybe I'll pillage it someday. I have resisted the offers to do a line of T-shirts.