With 'Bangarang,' I didn't make any announcement, no campaign. I just put it on my Facebook and some other places. That's how I've done everything with my previous records. I've always kept it organic.
Sentiment: POSITIVE
Now I believe that people need to understand what's happening in my campaign, and they're going to get three or four snapshots of that, with plenty of time before the first disclosure happens in June.
What campaigns are for is weeding out the people who, for one way or another, weren't making it for the long haul.
I have a record that I'm so very, very proud of, and no campaign is going to take that away.
I don't see politics as one or two people just making or delivering announcements - it's also about winning public support and the public enthusiasm. You've got to win public support.
My family has been around campaigns for a long time. It's something you really have to be sure that you alone want to do. Because if not, if you don't want to do it, that will just blow through the surface at some point, and people can tell. And when people can tell, it's all over.
I don't stage my own publicity.
I'm a fairly quiet and private person. So I haven't sought publicity.
I am excited to share my archive pictures and footage. I'll also share announcements about current events and success stories from the Sugar Ray Leonard Foundation to help fight diabetes and child obesity.
The way campaign funds are distributed are all a matter of record.
It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.
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