My rule for the corporate stuff is the same as with my music - I do whatever means I can sleep at night and whatever means I can be dignified.
Sentiment: NEGATIVE
My thing is related to who I am as a person. The clothes are an extension of me. The music is an extension of me. All my businesses are part of the culture, so I have to stay true to whatever I'm feeling at the time, whatever direction I'm heading in. And hopefully, everyone follows.