I know it is common nowadays for artists to start labels but this is a thoroughly constructed vehicle for inspired talent. This is a market that we've been living, breathing and eating for our entire lives - one where a huge void currently exists. Favored Nations is a long-term commitment.
Sentiment: POSITIVE
We still have a lot of work to do as African artists to get more recognition in the U.K. and the U.S., but right now, definitely, we're getting the recognition. The thing is we have to earn it. Keep working. Stay working.