I like to think that the Internet and file sharing, if utilized properly and embraced, and I emphasize properly, is a high-powered marketing design.
Sentiment: POSITIVE
The beauty of the Internet is there's a niche market for everything, and if you can focus on it, you can build a sustainable and viable business of it.
Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
See, what we were going to do was say, the Internet is this great business strategy tool.
Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion.
I am still cautiously hopeful about the potential of the Internet. But it seems that the greatest revolution in communication has been hijacked by commercial values.
When I first started doing work on how the Internet is affecting commerce, like a lot of people, I was really excited by this nearly perfect market.
The Internet is one of the most revolutionary technologies the world has ever known. It has given us an entire universe of information in our pockets.
When I started eBay, it was a hobby, an experiment to see if people could use the Internet to be empowered through access to an efficient market. I actually wasn't thinking about it in terms of a social impact.
If you think about photo sharing sites, the mobile photo sharing and social, there's no competitive advantage, there's no obvious business model, so I never play with anything like that. I avoid it like the plague.
Being able to compete for consumers' attention and dollars over the preciousness of access is a thing of the past. Everyone is using the Internet to globally market a product.