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When we started NFL Films, there were no focus groups, there were no demographic studies, there were no surveys. Every decision that we made, we made with our hearts, not with our heads. And, in the very beginning, we really didn't even have a business plan.

I never thought of what I was doing as a way to sell the NFL. I was making movies about a sport that I loved, about players and coaches that I respected. I wanted to convey my love of the game through film. And most artists convey their love through art. And my art and my love was expressed through film.

We watch so much film, calling up pitch by pitch, count by count in order to spot tendencies. Technology is a big part of how I get ready for a game. What's funny is a lot of the NFL guys say they study the 'Madden' game; that's how they learn to read offenses and defenses.

The NFL is a unique work place. There are no secrets anymore. Technology has taken over, and secrets are exposed. People are going to know what you're all about. You have to make sure you have real honesty in the work place, or you're going to be exposed.

Personal technology has given us the freedom of being able to do whatever we want - and in the case of celebrities and athletes, whomever they want. But it can also serve as a humiliation jetpack.

NFL Films has had one continuous, creative vision for 47 years. These are timeless things; timeless stories that we capture just like people go back and read Greek mythology.

I would hope this experience would help me if that NFL opportunity were to arise. But I also know that it's a totally different league. There's a lot more to it.

Technology continues to bring us wondrous advances in filmmaking to improve how we view movies.

I think it's important that filmmakers look at the technology and figure out how to make the theatrical experience a little more exciting.