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I don't think I've ever worked so hard on something, but working on Macintosh was the neatest experience of my life. Almost everyone who worked on it will say that. None of us wanted to release it at the end. It was as though we knew that once it was out of our hands, it wouldn't be ours anymore.

I didn't appreciate, coming out of corporate America... what it meant to a founder, the creator of the Macintosh, to be asked to step down from the very division that he created to lead the very product that he believed was going to change the world.

To create a new standard, it takes something that's not just a little bit different; it takes something that's really new and really captures people's imagination, and the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.

It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Part of what made the Macintosh great was that the people working on it were musicians, poets, and artists, and zoologists, and historians. They also happened to be the best computer scientists in the world. But if it hadn't been computer science, these people would have been doing amazing things in other fields.

Before the Internet, all most people cared about was Office. And Office was really the only reason anyone wanted Windows machines instead of Macs.

I remember endless Apple v. Windows debates in the early '90s when I was in college. Macs were better machines, everyone said; the whole Office thing was a huge pain. It was difficult to transfer files between operating systems, and generally speaking, if you wanted to do Office stuff, you needed a Windows machine.

I was around computers from birth; we had one of the first Macs, which came out shortly before I was born, and my dad ran a company that wrote computer operating systems. I don't think I have any particular technical skills; I just got a really large head start.

A Mac is a closed box, so Apple can make decisions about things that they don't include. That makes, it in some ways, simpler for them.