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I think sports is one of the places where race plays itself out publicly. Although we pretend it doesn't.

One of the reasons a strategist never sits in a stadium and gets caught up in the crowds - and never sits watching a debate in person - is because the vast majority of American voters watch these political events on television.

But if you cover the World Series on the news or do a feature on an Ali boxing match then all of a sudden ears go up all over the place and people say what the hell are you doing. The reason for that is that we're doing something that people are really interested in.

When you're representing a sport, people are more likely to judge and comment as, unlike other fields, sport permits every viewer to participate to a certain level.

Where there are no spectators, there is no sponsorship. Where there is no sponsorship, there is no money. Where there is no money, there are no officials with fingers in the pot. The lesson to be learnt from this is simple. If we want honest sport, we have to stop watching it.

All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it.

One minute you're a developing athlete trying to get to the top, then the next minute you do well and win a medal somewhere, and then it's all foisted on you. You never know when it's going to happen. You don't think about the media side of things when you're a young athlete trying to do well.

As humans, we have evolved to compete... it is in our genes, and we love to watch a competition.

All I can say is you don't know what's going to be on the front page of tomorrow's newspaper. So I take no joy in what happens to another sport, whether it's about a perfect game or an issue of conduct.