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I started off in a small theatre performance company and worked my way into commercials.

I started as a teenager going up on commercials.

I made a living for 10 years making very typical TV commercials. But I always wanted to reach beyond that and do stuff that people might relate to in the way they relate to my nonbranded content.

I started in this business on soap operas.

I did commercials since I was 16, and that's kind of acting, depending on what you're selling.

My mom was an actress, so I got with her boutique agency back in 2001 and started booking a few commercials. She's like my co-manager.

My most famous commercial was for Fruit Of the Loom underwear. I took a lot of razzing from my classmates.

And I've always loved commercials. I like working out how to organically weave a brand's message into the writing process. It's like an improv show, where comics ask the audience to throw out a word and a skit is built around it.