Digitisation will rather consolidate the broadcasting industry in India because once the cable is digitized, then naturally all the programmers can showcase their programming.
Sentiment: POSITIVE
Obviously with the onset of cable and satellite, there are more opportunities for programming and original programming, so it creates more opportunities for actors and producers and directors and everything.
Digitization is certainly challenging the old ways of doing things, whether that's in publishing or politics. But it's not the end. In many ways, it is just the beginning.
Internet TV and the move to the digital approach is quite revolutionary. TV has historically has been a broadcast medium with everybody picking from a very finite number of channels.
Digital India is about empowering the citizen - it's mobile, it's cloud, it's storage - we are in all those areas.
Cable is a dynamic and highly innovative industry, providing cutting edge services and content that Americans love. The broadband platform the industry has deployed is a critical part of the infrastructure needed to realize our national ambition to be a great nation in the Information Age.
I think for business reasons, fiscal reasons, I think these cable networks can take greater risks and I think with a risk comes better programming. And I think USA has got an amazing identity to it now that is clearly defined with its 'Characters welcome' tag.
A reality that is electronic... Once everybody's got a computer terminal in their home, to satisfy all their needs, all the domestic needs, there'll be a dismantling of the present broadcasting structure, which is far too limited and limiting.
Cable is a niche business. If you can own a niche, that can be a very strong business.
Everything has gotten less expensive. Digitization has made content, whether it's print or music, less costly. Today, anyone can read the news for free online.
In my world view, clearly the Internet is a huge force multiplier for Indian media because it has not crept up on us like something invisible; we've seen it all play out in the West.