At first, Uniqlo was a casual chain on the back streets of Hiroshima. Then... we became a national brand in Japan. So, the next step is to become a global brand.
Sentiment: POSITIVE
I was born in Japan, so for me, Uniqlo is a family brand. My granny used to wear Uniqlo. And my Italian dad wore Uniqlo. I wore Uniqlo, of course.
Uniqlo as a company has always developed new fabrics and is always trying to be innovative. The design is simple, so the fabric is important.
At Uniqlo, we're thinking ahead. We're thinking about how to create new, innovative products... and sell that to everyone.
The Asian brand, which I admire for having become a global success, is Samsung. In comparison, we're just starting, but I believe that we at Uniqlo will be the next Asian brand to do well globally.
When I was a young guy, when I first started with G.E., Jack Welch sent us all to Japan because in those days Japan was gonna crush us. And we learned a lot about Japan when we were there. But over the subsequent 30 years, the Japanese companies all fell behind. And the reason why they fell behind is because they didn't globalize.
Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.
I received from my experience in Japan an incredible sense of respect for the art of creating, not just the creative product. We're all about the product. To me, the process was also an incredibly important aspect of the total form.
My experience is in merging extraordinary creative content with innovative global commerce.
UNIFIL was a complete disappointment. But a kind of multinational force.
It seems the best approach for any venture is a combo platter - Japan's quality-consciousness paired with America's willingness to experiment and (sometimes) fail.
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