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Audiences deserve better.

Audiences can be very judgmental.

Audiences are the same all over the world, and if you entertain them, they'll respond.

But you can't really know your audiences so well.

I tend to believe that audiences are relatively well-balanced people.

If you can think psychographically and not demographically, you can really target a lot more audiences.

You think about taking audiences on a journey.

Audiences like to be challenged and to be actively involved and try to guess an outcome.

Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long period of time.