In Tahoe, you want to be able check on the temperature of the house or turn it on before you get there. Because it's really cold in the winter.
Sentiment: NEGATIVE
People don't want to give up their SUVs. They don't want to turn the thermostat down in the winter and up in the summer.
You've got to be a thermostat rather than a thermometer. A thermostat shapes the climate of opinion; a thermometer just reflects it.
In cold weather states like Vermont, where the weather can get to 20 below zero, home heating assistance is critically important. In fact, it is a life and death issue.
I just know that I could never spend a winter in Chicago or some place like that. I'm just not a cold weather person.
But when I go to Chicago, I know I'm home.
Home, more than anything, means warmth and bed.
You can be like a thermometer, just reflecting the world around you. Or you can be a thermostat, one of those people who sets the temperature.
We have had a very severe frost and deep snow this month. My thermometer was one day fourteen degrees and a half below the freezing point, within doors.
Whenever possible, I operate outside the system.
If you go to Minnesota in January, you should know that it's gonna be cold. You don't panic when the thermometer falls below zero.