We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service.
Sentiment: POSITIVE
My retail partners, they are my brand ambassadors. They're the ones who are selling the shoes to women.
I actually did use to sell shoes.
I really had no great love for shoes. I was a working First Lady; I was always in canvas shoes. I did nurture the shoes industry of the Philippines, and so every time there was a shoe fair, I would receive a pair of shoes as a token of gratitude.
I've got the best shoe guy in the business.
I don't fret much about the natural life spans of shoe companies. If stores don't do the right things, they cease to exist, and that doesn't trouble me at all.
I've always wanted to create shoes that were positive and happy.
I personally approve all the shoes that go into production, and I have a level of involvement with the factories that other people don't have.
When I came out of college, shoe companies can identify marketable people, and I think I was identified as someone who could potentially move some units and merchandise.
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
I've been making shoes my whole life.
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