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Everything I've ever written, I had a very distinct vision of what I wanted it to look like. But, other directors never do it that way.

We don't know what the next generation of art is going to look like. We're kind of making it up as we go along. Not unlike the tech industry.

I think you have to show homage to creators.

We were kind of caught up in the genre trap. We didn't really have a lot of artistic freedom. They wanted us to go into a certain direction, so they could promote us easier.

Readers are always surprised to learn that authors have little or no input regarding the cover art for their books.

Anyone who creates something new or does something different artistically is going to be singled out.

We are probably the only artists in the world who have a 2,000-page book on a work of art that doesn't exist. But in this way, these projects reveal their identity through this whole process. When I'm starting, I only have the slightest idea of how the work of art will exist.

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.

It's just hard. I wish the studios felt there was more value in these themes and these pieces of material - that they're worth protecting more. Because then it just wouldn't happen. If the studios cared, the stuff would be stopped in a second.

I believe people may have a predisposition for artistic creativity. It doesn't mean they're going to make it.