Perhaps believing in good design is like believing in God, it makes you an optimist.
Sentiment: POSITIVE
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.
My sense of designing is a mix of intuition and intellectual control.
The urge for good design is the same as the urge to go on living.
Design is not just what it looks like and feels like. Design is how it works.
It is difficult to separate oneself from one's design moralities.
Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business.
Designing is a matter of concentration. You go deep into what you want to do. It's about intensive research, really. The concentration is warm and intimate and like the fire inside the earth - intense but not distorted. You can go to a place, really feel it in your heart. It's actually a beautiful feeling.
Being inspired is one thing, but completely knocking off a design is another. There is a big difference.
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