We don't have to stand on a soap-box and preach because hopefully we're channelling it through the new record.
Sentiment: POSITIVE
There are a lot of public figures who, before they take a stand on a issue, they talk about it with their publicist and they figure out how it's going to affect record sales. Life is really too short to worry about that sort of thing.
When we think about big records, a lot of producers are thinking of how to make it as standard as possible. I think those days are gone. I think you have to surprise the audience in 2015.