With fashion, you really need to understand the aspects of construction. Not just design on an iPad.
Sentiment: NEGATIVE
There's no doubt: The iPad is a beautiful, extremely well-designed device.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
You can go from creating the design on your iPad to making the object on your MakerBot.
Now I design what I want to wear, and it works that way.
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
Everyone making electronic music has the same tool kits and templates. You listen, and you feel like it can be done on an iPad. If everybody knows all the tricks, it's no more magic.
Design is not just what it looks like and feels like. Design is how it works.
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
Fashion for a long time was very elitist and difficult to get access to. The access I can now provide to my readers live from fashion shows with my iPhone was never, ever possible before.
Intel is not the right person to be making clothing or even wristbands. We want to provide the fashion industry with the technical solutions.