Quote

People need a narrative, and if there isn't one on offer, they make one up.

Stories and narratives are one of the most powerful things in humanity. They're devices for dealing with the chaotic danger of existence.

Storytelling is important. Part of human continuity.

I love creating partnerships; I love not having to bear the entire burden of the creative storytelling, and when I have unions like with George Lucas and Peter Jackson, it's really great; not only do I benefit, but the project is better for it.

One of the key qualities of all stories is that they are made to be shared.

Storytelling is the most powerful way to put ideas into the world today.

Ideally, writers and narrative designers should be included much earlier in the process, where they can be of most benefit. However, although the industry is slowly getting used to fitting narrative professionals into games development, we're still going through a bit of a 'square-peg in a round hole' phase.

Narrative becomes the way you make sense of chaos. That's how you focus the world. It's the only reason you should ever try this writing job.

Storytelling is fine as long as you can encourage people to act on the stories.