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Swavey is the movement. Three words... It's Unique, it's true, and it's yourself. It's a very unique thing: it's true to yourself, and it's all about you just being yourself.

Swavey, it puts more than one genre of music together. That's the approach I have with all music I do.

Pop music for me was definitely escapist, but never studious.

A lot of people tend to go into the music industry and be really - what do you call it? - oblivious to everything that comes with it.

All music is escapism for me, but I like the way that, on a good night, that sense of escapism can be shared.

I prefer career artists that have spent time honing their craft, as opposed to, 'I won a karaoke contest on a reality show and now I have a record.' That's such a drag. The music that comes out of it is so poor.

So many artists try to be something that they're not.

When talking about writing, I often use the analogy of archaeology. There are these great tunes all around. Your skill as a musician allows you to pick them out without breaking them.

Music can be a source of escapism.

I think that you have to bear in mind that music is about escape, and it's not unreasonable to think the music business would be based around escapism.