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I don't really like to call myself a brand, and I don't like to think of myself as a brand. I'm a singer, a songwriter, a musician and a performer. And an actress, and all the other things that I do. When you add it all together, some might call it a brand, but that's not my focus.

You have to be very brave and very entrepreneurial - you have to dare to create your own brand.

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Over the last 15 years we've developed our brand into a global brand and we wanted our giving to follow suit.

We always talk about how you have to build a brand from the inside out, not the outside in. Brands are not wrappers. Brands are based on the values of the founders, and then they spread to the people who work for the company, and then that psychological contract is spread to the customer.

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

A lot of my branding has come from stubbornness - I knew what I liked. I knew what I wanted to do.

Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.

We're living at this funny time, where we're all urged to express ourselves as unique individuals, but on the other hand, we share a limited set of tools for doing that. It's easy to feel like nothing more than the sum of your consumer choices.