The way corporate media likes to portray America is as a homogenous whole that high-five's each other at the Super Bowl. But what we have is a grotesque disparity between the rich and poor that is only getting wider.
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One of the reasons inequality gets so deep in this country is that everyone wants to be rich. That's the American ideal. Poor people don't like talking about poverty because even though they might live in the projects surrounded by other poor people and have, like, ten dollars in the bank they don't like to think of themselves as poor.