I'm a massive believer in brands. Silicon Valley has tried to reprogram everybody to think brands aren't valuable. Or theirs are, but yours aren't.
Sentiment: POSITIVE
Any entrepreneur worth their salt knows that their brand is worthless if it doesn't somehow contribute to society or the overall good of the planet.
Brands are all about trust. That trust is built in drops and lost in buckets.
This is what Steve Jobs understood: Brands are defined not by the best thing on the product but by the worst thing.
Unfortunately, being a brand is really important nowadays.
Even though people are under economic pressure, they still want to support those brands with values that are compatible with their own.
Brands' products should be the manifestation of a company's values. Those values should be the subject of all sorts of wonderful stories that comprise your company's narrative.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.
I don't believe in brands.
To me, a 'brand' sounds evil.
Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.