Fear and greed are potent motivators. When both of these forces push in the same direction, virtually no human being can resist.
Sentiment: POSITIVE
Greed is normally balanced by fear.
We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful.
In the beginning, fear was the dominant motivating force.
During periods of extreme fear or greed, you don't have the proper balance between those two to generate market efficiency and you get extremes in behavior.
Greed is a basic part of animal nature. Being against it is like being against breathing or eating. It means nothing.
Fear comes from uncertainty. When we are absolutely certain, whether of our worth or worthlessness, we are almost impervious to fear.
Greed has been with human beings forever. We have a number of things in our species that you would call 'the dark side,' and greed is one of them. If you don't put certain structures in place or restrictions on those parts of our being that come from that dark place, then it gets out of control.
Greed is the lack of confidence of one's own ability to create.
The great thing about behavioural psychology and economics is that they help us to see that there are actually pretty good reasons why human beings swing from greed to fear, and why we're not really calculating machines or utility-maximisers.
Fear defeats more people than any other one thing in the world.
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