When a management with a reputation for brilliance tackles a business with a reputation for bad economics, it is the reputation of the business that remains intact.
Sentiment: POSITIVE
Reputation is favorable notoriety as distinguished from fame, which is permanent approval of great deeds and noble thoughts by the best intelligence of mankind.
In the business world, we can point to instances when a lack of integrity has bankrupted entire companies - in sectors as different as finance, telecommunications, manufacturing, and energy.
A good reputation is more valuable than money.
Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit.
Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
Most reputations are not ruined but forgotten.
I'm less concerned about whether being a good corporate citizen burnishes a company's reputation. That's just an added benefit. I believe it's a responsibility, and there is no negotiating on responsibilities.
The essence of business to me is great people run great companies. Mediocre people don't do a very good job.
Goodwill and reputation are intangibles, but they are the keys to business success. Since they are also inexorably linked to social values, it follows that a change in social norms will have a significant impact on profits.
A well-managed business will have a high return on invested capital. But that's a consequence. It's not a way to manage a business.
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