I sold Blockbuster because I saw what was coming: the satellite dish, technology that would make the business obsolete in a few years. Why would people go to a store for a video and then have to return it when they had a dish?
Sentiment: NEGATIVE
Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.
One of the things that's driving films in a particular direction is that the after market value of them is dropping really fast and in many segments of it, not just DVDs. Pay television is dropping.
I think DVD has been a real gold mine for a lot of reasons. You were selling a packaged good in a big mass market, so you could make it huge. You were selling or renting a thing that people didn't consume. You go to Blockbuster, rent five movies, and only watch two. That's a good business to be in.
There are moments when television systems are young and haven't formed properly, and there's room for lots of original stuff. Then things become more and more top-heavy with executives who are trying to guarantee the success of things.
I'm sure some people will say, 'Why do this?' And my response is, 'Why wouldn't you?' The film business in general is using a model that is outdated and, worse than that, inefficient.
I think most people, no matter their status now, have big screen TVs, because they're the standard TVs now. And so why would you go to the cinema?
You see people in Hollywood trying to make blockbuster after blockbuster, but it's not possible. There's some god up there saying, 'You will fail now.' But I suppose that's true of us all.
We recognize that the whole world is kind of moving in this direction to digital distribution, but at the same time, there are still people who only watch movies in a movie theater, and there are some people who only watch certain programs on television or certain things on Netflix.
It's a massive consumer frustration around the world about how long they have to wait after the U.S. to see television shows and movies. In the U.S., there's the frustration of having to wait a year to watch a movie in the format that you choose.
The entertainment business remains a business of blockbusters, and increasingly so.