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You must reward the kind of behavior that you want.

For example, I tend to personally reward myself for specific acts of exceptional discipline.

People try to do better than other people. It's an incentive.

I'm actually interested in poor behavior. I'm interested in what drives people to poor behavior.

The most rewarding things you do in life are often the ones that look like they cannot be done.

You're much better off creating positive rewards, complimenting people for acting correctly, rather than punishing them when they act incorrectly.

You either believe that people respond to authority, or that they respond to kindness and inclusion. I'm obviously in the latter camp. I think that people respond better to reward than punishment.

Typically, if you reward something, you get more of it. You punish something, you get less of it. And our businesses have been built for the last 150 years very much on that kind of motivational scheme.

The business schools reward difficult complex behavior more than simple behavior, but simple behavior is more effective.