Do not be taken in by 'insiderisms.' Fledgling columnists, eager to impress readers with their grasp of journalistic jargon, are drawn to such arcane spellings as 'lede.' Where they lede, do not follow.
Sentiment: NEGATIVE
Never look for the story in the 'lede.' Reporters are required to put what's happened up top, but the practiced pundit places a nugget of news, even a startling insight, halfway down the column, directed at the politiscenti. When pressed for time, the savvy reader starts there.
Every patient tends to bury the most important story inside some other story, just the way new writers often 'bury the lede.' 'Burying the lede' is an old journalism term for when you only find out the real point about halfway into the article, but it also applies to therapy.
High-profile columnists should remember they are in a privileged position. Writing isn't a dreadfully specific skill - it's taught to millions via our schooling system. And opinions? Well, I've yet to meet people without opinions.
Writers may be disreputable, incorrigible, early to decay or late to bloom but they dare to go it alone.
Writers are the ones who figure out how to put their observations into words.
I try to be careful about wording. One of the things I've tried to combat in my blog is the notion that journalists are arrogant and unconcerned with the readership.
I firmly believe that any good journalist must essentially be temperamentally an outsider. I don't think full sense of belonging and security is conducive to creativity.
Don't commit to being a columnist unless you're willing to do it right. Report your behind off, so you have something original and useful to say. Say it in a way that will interest someone other than you, your family and your sources.
Newspapers are so boring. How can you read a newspaper that starts with a 51-word lead sentence?
Writers are outsiders. Even when we seem like insiders, we're outsiders. We have to be. Our noses pressed to the glass, we notice everything. We mull and interpret. We store away clues, details that may be useful to us later.