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If you think I've got a lot of sponsors, you should see the stuff I turn down.

I love my sponsors. They make things so much fun for me. We do really fun and exciting things, so I always have a blast. It doesn't ever seem like work.

I had plenty of offers to do sponsorships and TV commercials, but it's just not in me. I would love to get that out of me, but I just don't feel comfortable with it.

I've turned down shows offering large amounts of money.

I've always loved and enjoyed the theatre, but I have to say that none of our sponsorships have been done because I'm one of those chairmen and chief executives who goes gooey-eyed about something. They are done for a very specific marketing and commercial agenda.

A lot of sponsors over the years have left us. They've all come back. But they chose to leave us for a while because of stories we have done about them or their products or their friend's products or whatever.

Sponsorships and marketing are oftentimes pretty short-lived. From a company's standpoint, they're often not looking to do tremendously long contracts. They're always trying to catch the next big thing.

Every sponsor I've had has been something that fit my lifestyle, fit my personality.

I didn't get any crazy sponsors. I don't have any extra sponsors since I got the belt.