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Writers want publicity all the time, and they are always nagging their agents and publishers to give them more publicity, but, when you get it, it's kind of soul-destroying.

It's not at all uncommon for a writer to get a ton of publicity for one book and then not get as much for the next one. I don't worry about that because I try to worry about the one single part of the job I can control: the writing of the book. If I do that well, I feel, good tidings generally will follow and readers will stick with me.

You just have to sit down and write the next book. I mean, it's not all uncommon for a writer to get a ton of publicity for one book and then not get as much for the next one. I don't worry about that because I try to worry about the one single part of the job I can control: the writing of the book.

PR and marketing doesn't sell books. It gets attention for them. It sends readers to bookstores and websites to read a few pages.

What makes a publisher decide to market a book to a particular audience is not the subject matter but the style.

Whether you work with a small or corporate press, the important thing is to have realistic expectations in terms of sales, promotion, and the work you have to do as an author promoting your novel.

Publishers were ever eager for authors to do their own publicity because nobody else was willing to do it for nothing. But then it became clear that if you want somebody to champion the story, there's nobody better than the person who made it all up.

Sometimes writers say true things about the overall nature of publicity, promotion, and the publishing industry; but alas, not always.

A lot of people write books not at the end of their career. Why you gotta wait until then? When you're momentum's going, that's when people really want to get to know about you.