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It is more important to know how to mix and match the clothes than to spend money.

What I'm always trying to say to the consumer is: buy less, choose well, make it last.

I think it is a good thing to buy less and choose well - it's good for the environment and to be fair it's also good for me because my clothes are quite expensive.

I have too many clothes, I have too many options.

Learn to invest in the best quality you can afford and wear pieces in different ways.

I'm really into fashion, but I don't really spend that much on clothes. I manage to find everything I want at a good price.

Only buy clothes that you plan to keep forever. It's important to see trends for what they are: a game.

I want my wardrobe to be full of good clothes, so that when I'm deciding what to wear, I don't run out of options. I love shopping!

I buy clothes that have repeat value.

I never had a massive desire to buy clothes. I liked to customise the clothes I already had or was given when I was younger. If I didn't like them that much, I made them how I wanted them to be.