The young Japanese, especially, love to wear the latest thing and when they come to London they head for my shops as part of what they want to find in Britain.
Sentiment: POSITIVE
I just wear what I like, and lots of it is British.
I like to feel comfortable. I love British brands, and I enjoy dressing in a way that makes me feel good.
I never thought fashion was the job for me, because I'm Japanese. Clothes! That was a European, society thing.
I shall ask to see whether they want me in dress clothes or in Japanese.
I love when I go back to London. I love how the girls dress there.
I love coming to London and seeing what people on the street are wearing.
I like costumes. I am always dressing up - I'm very English like that.
I love simple, elegant clothing with a hint of sexy, and that, for me, is so hard to find. I usually always end up finding Australian brands, and Kookai is an example of that.
British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage.
Britishness is just a way of putting things together and a certain don't care attitude about clothes. You don't care, you just do it and it looks great.