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My mantra is: 'Good design accelerates the adoption of new ideas.'

As creators, we feel constant demand for innovation from the world. This puts immense pressure on the creative process and oftentimes can have a dampening effect.

The innovative process is a fragile one, dependent on a complex, often messy interplay of imagination, competition, and exchange. Curbing new ideas hurts not only individual creators but the audience for which they create and the posterity that inherits their legacy.

Ideas move rapidly when their time comes.

Design needs a new relationship with the world, one that is more focused on our planet's needs.

At the point that an idea approaches perfection, fashion and expectations surge ahead, leaving the innovator with considerable room to find further improvements.

Since new developments are the products of a creative mind, we must therefore stimulate and encourage that type of mind in every way possible.

Nowadays, ideas can meet and mate very much faster than before, and the Internet is only accelerating this process. So innovation is bound to accelerate.

Innovation comes to you from creators who do have a vision and a passion, and that is how we succeeded.

Every designer has to stand behind and believe in what they are creating.