I wanted to be a writer as a teen... so storytelling was my first love. In my late teens, design became an obsession as I realized that I could express myself through the medium. Much later, when I founded Fuseproject in 1999, our slogan became 'design brings stories to life.'
Sentiment: POSITIVE
I wanted to write stories for myself. At first it was purely an aesthetic thing about craft. I just wanted to become good at the art of something. And writing was very private.