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A lot of concerts leave you wanting for something good to eat or drink while you're there.

Why can't we have a concert with food? Your typical cooking demonstration, there's just no enthusiasm. There's no energy behind it. I said, 'What if we take a cooking demonstration and fortify it with a lot of good music? ... Drive it to the next level?'

I've attended many concerts where I felt let down and I was wishing it would be something else. Not that it's their duty to please me, but at the same time, I think a lot about what it's like through the eyes of the consumer, the fan. I want not to pander to the audience, but to be aware of them.

It's been a struggle to get people to come eat for fun. You know, the way they listen to music. You can do all kinds of things with music. But food - it's something people need, and that changes everything. You start playing with it, people have all sorts of reactions.

In those days a concert was a personal experience. I wanted to be as close as possible to the audience, and of course big stadiums didn't enable you to do that. It wasn't my style.

Going to a concert can sometimes be very difficult. It can be a long journey. There's the ticket prices. But when the music goes to the community - not the community coming to the concert - they say, 'Wow! I didn't know that this music was so amazing!'

I've been told by a lot of people after concerts that they felt the show was just for them. And I try to make it that way.