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Suning from a management concept and technology point of view isn't simply an appliance company.

The trouble is, if you don't risk anything, you risk even more.

What I invest in, while not risky for me, may be too risky for most people.

And the trouble is, if you don't risk anything, you risk even more.

Risk more than others think safe.

The only risk is not taking the risk. You've got to take that step.

I don't think I ever take huge risks, though I'm not scared of doing so.

If you risk nothing, then you risk everything.

Human beings will line up for miles to buy a bucket of catastrophes, but don't try selling sunshine and light - you'll go broke.