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The minute you hear the word 'share,' you start thinking Twitter and Facebook. These are the places that people can very quickly share something they've just discovered.

A lot of people use social media to share mundane things or for self-glorification. I try to use it to share interesting things with people.

Social media is called social media for a reason. It lends itself to sharing rather than horn-tooting.

To share a story is in part to take ownership of it, especially because you are often able to comment on a story that you are sharing on social media.

Social media gives one a family to share one's life with.

Social media is something of a double-edged sword. At its best, social media offers unprecedented opportunities for marginalized people to speak and bring much needed attention to the issues they face. At its worst, social media also offers 'everyone' an unprecedented opportunity to share in collective outrage without reflection.

As social is where consumers' eyeballs are, businesses must take ownership of their online company profiles. By providing their customers with a place to share content, social media managers can monitor and track content which directly relates to their brand.

Social media is here to stay, and the social phenomenon that is bringing this about is consumers' willingness to share more about themselves, share more about what they're doing... people are even willing to disclose where they're at. And this phenomenon is going to create huge commerce opportunities on the web.

Social media is social. We're looking to touch one heart at a time. With one great story at a time.

Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.