Just because you're a luxury brand doesn't mean you have to have an attitude.
Sentiment: POSITIVE
Forget luxury; as a great company you have to keep evolving.
To me, my brand is luxury, it's art, it's women, it's raw, it's urban.
You have to be hopeful that people will be more educated in how they buy things, and hopefully more luxury brands will start to think that way on a longer-term basis.
I absolutely loathe luxury. It is the one thing I cannot stand.
Sometimes you do get caught up in the midst of becoming... a product, a brand, and not having a say in any of that.
Living in the lap of luxury isn't bad except that you never know when luxury is going to stand up.
Unfortunately, being a brand is really important nowadays.
Luxury is a state of mind.
We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.
If you start to find that kind of luxury as a normal thing, you don't belong in the real world.