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If you're not first, you're last.

There is no such thing as second place. Either you're first or you're nothing.

First be best, then be first.

Being second is to be the first of the ones who lose.

First things first, second things never.

You don't want to be first, right? You want to be second or third. You don't want to be - Facebook is not the first in social media. They're the third, right? Similarly, you know, if you look at Steve Jobs' history, he's never been first.

It's that wonderful old-fashioned idea that others come first and you come second. This was the whole ethic by which I was brought up. Others matter more than you do, so 'don't fuss, dear; get on with it.'

To us marriage is first, everything else is second.

Winning doesn't always mean being first. Winning means you're doing better than you've ever done before.

Everything I do now is a first.