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You either have fans who stick with you, or they don't. It comes down to making music that people connect with and great fans.

The social networking sites are such good way to keep in touch with your fans, it's quick and simple and it keeps your fans interested in what you're doing.

Social media and music in general have been changing so fast. You can go on Twitter and go from one artist to another. What I really like about it is the opportunity to communicate directly with your fans.

I realized that, all along, my theory was right: Make music that you want to hear, and instead of having fans that one day might criticize or abandon you, your fans aren't even fans. They're people with tastes similar to yours. They're friends you haven't met yet.

It's interesting now; with social media, you are actually interacting with fans.

I'm very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.

Social media can be dangerous. People hide behind their computers and write negative things, so I like to keep it about communicating with my fans.

Technology has allowed me to reach my fans directly. Social media: it has been a complete revolution of how to interact, promote and share things.

It's true that I love to connect with my fans on the social networking sites, but I try not to go overboard, ever. I just give people a peek into my mind space, but never bombard them with my tweets.

Social media is interesting. It helps me connect with fans. It's immediate. It's a big part of my touring business - getting the word out via Twitter, Facebook, and Instagram.