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When I do an album I try to find a producer that's excited about something that they want me to sing, and I check with the record company to find out what they think they can sell - which is their No. 1 priority.

I'm very serious about what I write and who I allow to produce the music, because I want to make sure it's a true album, and not just something pushed out there to create hype and more fame for myself.

To be honest, producing records interests me less at the moment and I really don't want to get involved in album projects that are going to take up a lot of time.

When creating an album, one of the first things you have to think about is what you want your production style to be.

An album, for me, is not just a commercial product. It's about presenting a world to people, for them to explore and enjoy. How they do that is up to them.

You don't ever want to devalue music. Music is important; it's necessary product. I always try to make sure that there's a value - that people appreciate music and realize that there's a value to it.

There are so many things to think about when you make an album. Like, who am I trying to impress? Am I going to get respect, critical acclaim? Or am I going to sell lots of records?

I personally really like getting a proper album with artwork and everything.

I always love making albums. I'm passionate about it and it's something that's healthy for the soul and spirit.

Those albums are so important to me because, for the first time, I was making my own music, paying for it, finding strengths in it, and going through the process of finding the right music for the record.