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A music video is so different to doing a movie.

Most of music videos were short films - they had dialogue, action sequences. I shot with cranes and helicopters. I wanted to created cinema-like moments.

I guess my job has always been to build the music, direct the videos, to do all the things that usually fall behind the scenes.

I've done some music for films and I really enjoy doing it.

You know, making a movie is a collaborative effort and sometimes all the ingredients don't work out. I know that every now and again I am going to make a movie that won't work.

I actually grew up wanting to be a filmmaker. I wanted to make movies, and music was a detour, almost.

Making movies is a way of understanding myself and the world.

Videos have to go hand in hand with your music, so that's why, ultimately, they should be created by the artist. And if they're not, it doesn't really add up to me.

Music is where I have the most creative freedom, but I love producing. To me, that's kind of where all the action is. You get a chance to have your hands in every aspect of a film. From picking a director, sometimes picking a writer, to the actors, the wardrobe, set design, editing, music, and marketing.