Quote

When the vast baby-boom generation exploded into adolescence in the 1960s, marketers exulted. Advertising consultants, always eager to coin a phrase, began happily explaining to corporations the difference between 'teenyboppers' and 'counterculture consumers.'

— Charles Duhigg

Sentiment: POSITIVE

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✓Similar Perspectives

Older consumers don't want to be treated like teenagers; what's more, they don't want to believe they fall into any niche at all.

— Charles Duhigg

Teens are the target demographic for everything in pop culture.

— Amy Heckerling

Young people are threatened... by the evil use of advertising techniques that stimulate the natural inclination to avoid hard work by promising the immediate satisfaction of every desire.

— Pope John Paul II

We were postwar middle-class white kids living in the slipstream of the greatest per-capita rise in income in the history of Western civilization; we were 'teen-agers' - a term, coined in 1941, that was in common usage a decade later - a new, recognizable franchise. We had money, mobility, and problems all our own.

— John Lahr

Ads sway kids' preferences. Star athletes spokespeople sway kids' preference.

— Chuck Norris

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

— Shawn Amos

Mainly, the more faddish and newer stages of life are really just marketing schemes. Tweenhood. The young old. The quarter-life crisis.

— Jill Lepore

I started as a teenager going up on commercials.

— Fran Drescher

I came along at a time when the industry was eating its young.

— Chely Wright

✗Opposing Perspectives

Trust the young people; trust this generation's innovation. They're making things, changing innovation every day. And all the consumers are the same: they want new things, they want cheap things, they want good things, they want unique things. If we can create these kind of things for consumers, they will come.

— Jack Ma