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The public are not stupid.

People are smarter than you might think.

The public's not stupid.

People are stupid. There's a lot of dumb stuff that's successful.

The system isn't stupid, but the people in it are.

I don't care what people think. people are stupid.

You'll go out of business if you think people are stupid.

You have to be willing to accept the idea that people may think you're stupid.