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The public don't know what they want; it's my job to tell them.

Give the public what they want. What you want is unimportant.

How you first meet the public is how the industry sees you. You can't argue with them. That's their perception.

I just don't believe in the basic concept that someone should make their whole career in public service.

I'm going to explore the possibility that my future work could be in public service rather than corporate work.

It's an important job to be the public face of something that gives people hope, and I take that seriously.

For me to do my job effectively, we need to continue to earn public confidence. That involves transparency and accountability.

But, the thing is, since I always had my own little shop and direct access to the public, I've been able to build up a technique without marketing people ever telling me what the public wants.