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I'm the son of a pediatrician, and I do believe that the most important resource we have is our kids. And I think the most important thing for America's future is to invest more in our children.

Our child benefit goes directly to the families who need it the most.

Children are our most valuable natural resource.

In the meantime, we see there are charities that spend much of their scarce resources that should be going directly to the children to overcome this gulf that separates them from both the donors and the needy.

Children are the world's future, and we need to take care of them like we would any precious resource.

Charity only works when smart, innovative, compassionate people in the field are supported from home. The World of Children Award raises money and visibility for change makers, people doing the real work. We are a conduit for funding and resources only; all of our operating costs are covered by our generous board of governors.

It's vital that we help them get the right start, nurture their development and provide for their well-being.

In working with UNICEF our corporate partners have demonstrated time and again that their financial resources, leadership and expertise can bring about real and lasting benefits for the world's children.

We all want to raise our children well.

If the money we donate helps one child or can ease the pain of one parent, those funds are well spent.