I sort of came out at the dawn of the Internet in the mid-90s and I think it helped break my career. I think I was one of the first artists to really benefit from the grassroots swell that can happen online. I don't know if I would have broken out without it.
Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.
I was part of the generation that pushed the Internet. In fact, I broke as an artist in the U.S.A. because of the Internet.