HD doesn't mean anything to me. It's a technical thing. It's like demographics. A lot of people know about it.
Sentiment: NEGATIVE
The thing about HD-DVD that is attractive to Microsoft is that it's very pro-consumer in letting you copy all movies up onto the hard disk.
Digital is a different world because you are sitting at home and a hi tech piece of equipment today is within reach of most people, so they are watching a pretty hi tech version of whatever you've done.
Hard disks have disappointed me more than most technologies.
Big Data is just that - big. But, it's a term that is largely misunderstood and difficult to explain.
The entertainment industry at large has pretty much given away high definition to consumers. They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it.
I understand demographics.
Everyone seems to think that digital technology devoids the medium of content, but that is not true at all. If anything, it broadens the content.
We don't use the term 'big data' - not on our website, not with customers. Saying it sets up expectations, the wrong expectations.
'Discworld' is taking something that you know is ridiculous and treating it as if it is serious, to see if something interesting happens when you do so.
In television you go in with this operating system that it is a crapshoot.
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