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Making a moonshot is almost more an exercise in creativity than it is in technology.

Moonshots live in that place between audacious projects and pure science fiction.

Why shoot for the moon? It matters because when you try to do something radically hard, you approach the problem differently than when you try to make something incrementally better.

It comes up over and over and over again that a ten times increase in the weight-oriented density of batteries or the volume metric, the space-oriented density of batteries, would enable so many other moonshots that that's one that just constantly comes up over and over again, and we will start that moonshot if we can find a great idea.

Google X is here to do moonshot-type projects. Not just shooting to the moon, but bringing the moon back to Earth.

Question every assumption and go towards the problem, like the way they flew to the moon. We should have more moon shots and flights to the moon in areas of societal importance.

I've had projects before where everyone says 'This is going to be the big thing,' and it doesn't really turn out to be. Then there is a little project you do and forget about, and then it comes out, and it's huge.

We achieved our mission to the moon. Let's look home from that lofty perch and reimagine our mission on Earth - that is what we need to do here. Together, we can upcycle everything. The world will be better for our positive visions and actions.

As I get on and films take four years to complete, I tend to have a hankering for very short projects so you can move on to the next idea. It's the ideas I'm interested in. What comes out of your head.