When you try to do something ten per cent better, you tend to work from where you are: if I ask you to make a car that goes 50 miles a gallon, you can just retool the engine you already have.
Sentiment: NEGATIVE
Sometimes it's more difficult to achieve a 10% cost reduction than it is to tell people they have to achieve 50%. Small incremental steps block your view of doing something fundamentally different.
But I was thinking of a way To multiply by ten, And always, in the answer, get The question back again.
Scientists at MIT and engineering schools all across America say that they could improve the fuel economy standards for the existing set of vehicles by 10 miles per gallon using existing technology, without compromising safety or comfort at all.
I'm doing my work in an environment that's ultimately about dollars and cents.
I'm not particularly impressed with going 50 miles per gallon. That doesn't impress me when we can go to the moon.
I have grandchildren who are going to need every cent I make.
When I said I didn't have a cent, I didn't. I used to get annoyed with people who said they were broke when they had five dollars.
I got me a hit record and I ain't never made a cent from it.
When I write I know that I'm going to have to produce 40 percent more than I need.
Here is the surprising truth: It's often easier to make something 10 times better than it is to make it 10 percent better.